MONACO AMBASSADORS CLUB TO ROLL OUT RED CARPET FOR FLAVIO BRIATORE
- Mar 20
- 2 min read

The Monaco Ambassadors Club is gearing up for an unforgettable night of glitz, celebration and charitable giving at the highly anticipated Goodwill Ambassadors Gala in early April. Themed It’s Good to Be Flavio, the red carpet-style event will set the stage for an evening honouring Flavio Briatore for his tireless philanthropic efforts, as the Italian entrepreneur is proclaimed Goodwill Ambassador of the Year.
The Goodwill Ambassadors Gala, a highlight of the Monaco Ambassadors Club’s social calendar, will take place on 4th April in the elegant Salle Empire of the Hôtel de Paris. This year’s event, named in honour of the man of the hour, Flavio Briatore, is set to be an extraordinary red carpet affair filled with generosity, glamour and a spirit of giving.
Co-chaired by Christian Moore and Filippo Ghirelli, the It’s Good to Be Flavio event will also welcome Prince Albert II. In a moment of great distinction, the Prince will present Briatore with an honorary award recognising his outstanding charitable contributions and philanthropic programmes—notably his role in creating thousands of jobs for young people worldwide—as well as celebrating his dedication, success and lasting positive impact as a source of inspiration.
Briatore is well known as the founder of the Billionaire Society in 1988. He currently serves as Executive Advisor for the BWT Alpine F1 Team, having previously helmed the Benetton and Renault F1 teams as Team Principal. He has also made a name for himself in the hospitality industry with numerous venues, including Cipriani and Cova. He recently sold Twiga Monte Carlo, along with three other venues outside the Principality, to fellow Italian Leonardo Maria Del Vecchio and his new LMDV Hospitality group.
On the entertainment side, the upcoming gala promises an atmosphere of excitement and fun with a top-tier auction. Guests will have the opportunity to bid on an array of spectacular items, with all proceeds benefiting the local charity Les Enfants de Frankie, which has been dedicated to improving the daily lives and well-being of sick, disabled and disadvantaged children in Monaco and France since 1997. Francien Giraudi, the founder of Les Enfants de Frankie, was the Monaco Ambassadors Club’s 2023 Goodwill Ambassador.
The world-renowned auctioneer Simon de Pury will oversee the auction. Among the exclusive treasures up for grabs are a prized IWC Big Pilot’s Watch Muhammad Ali Limited Edition timepiece from Prince Albert’s personal collection, a luxurious getaway to Kenya generously donated by Briatore himself, an extravagant weekend aboard the mega yacht Anjelif, a DB Design Original 1967 Vespa and a HATT et SÖNER Personal Vintage Champagne Experience.
Guests can also look forward to performances by the sensational Alessandro Ristori and music by DJ Francis, who will keep the energy high throughout the night. With music, fine dining and philanthropy interwoven into the fabric of the evening, guests will revel in a truly magical experience.